
Welcome To The Freg
We're a tiny team of quant, engineers and investors who bring over 30 years of experience from the world of financial institutions, where we specialized in building quantitative solutions for portfolio and investment analytics. Over time, we realized that all the complex jargon and ever-expanding analysis often leaves regular investors feeling lost. Worse still, many financial advisors are more focused on sales than on helping you understand what’s really going on.

Here’s what we’re all about:
- Cut through the noise
We focus on the essential details, sharing insights from the world of business, finance, technology and investments that actually matter. - Make it simple
No more head-spinning lingo—just clear, straightforward analysis and explanations to help you invest with confidence. - Institutional grade analysis tools for all
We hope to help you analyze, monitor, and run due diligence on portfolios and managers with advanced risk, performance, and factor-based insights. Our tools go beyond standard trackers, giving you sharper analysis and better control. - Stay independent
We’re not aiming to be “VC Ware.” We want to keep TheFreg community-driven, authentic, and true to our roots. We rely on subscribers to keep the lights on and we promise never to sneak in “sponsored content” disguised as news. - Respect your privacy
We’re privacy-focused and promise never to share your personal information with data vendors or third parties—except with our trusted payment providers when necessary.
Who Is Freg?
Our name is a fun twist on the word “frog,” and we’ve even got a cute, tiny frog mascot we affectionately call “Freg.” Think of our little frog friend as a reminder to keep it simple and stay curious.

We've been there.

In your shoes and we've seen our friends and families struggle too, trying to understand investing, only to be met with confusing advice and investment pitches. We also know that financial news can sometimes feel like a click-bait circus, with everyone too busy trying to sound like the smartest person in the room.
At TheFreg, we believe that investing is a skill anyone can learn—and have fun with, too. We hope to help everyone become their own financial advisor. That’s why we think investing should be as accessible as possible, a fundamental life skill you can learn and grow with.
"People who invest make money for themselves; people who speculate make money for their brokers.”
- Benjamin Graham
Connect with us.
Feel free to reach out to us for any queries.
Say hello@thefreg.com
For site related queries: contact@thefreg.com
For help and support: support@thefreg.com